Real estate text marketing is one of the fastest, most effective ways to connect with leads, serve your clients, and grow your business.

People are glued to their phones (seriously, when was the last time you didn’t have yours within arm’s reach?). Texts land exactly where they’re already looking, and when you pop up with something helpful, timely, and personal, you’re not just another notification—you’re the one they actually want to read.

Why Text Marketing Works for Real Estate

Text marketing isn’t just fast, it’s ridiculously effective. Most texts are opened within 3 minutes, and unlike calls (which let’s be real, most people dodge), texts are more likely to get responses. It’s more casual, more convenient, and way more likely to spark a real conversation.

Plus, it’s personal. Your messages come straight from you. When done well, it feels like a friend checking in. That builds real connection, fast.

And it won’t break the bank either. Most platforms cost just a few cents per message or a flat monthly fee. So you’re getting high-converting, high-touch communication for the price of a fancy coffee.

Texting helps you:

• Follow up quickly after events
• Share time-sensitive updates
• Offer reminders or resources
• Stay warm and personal between touchpoints

In short: it’s affordable, fast, and personal—which is exactly what you need in a relationship-first business like real estate.

Real Estate Text Message Scripts (and When to Use Them)

​​After an Open House

Most agents don’t follow up, or they wait too long. This is your chance to stand out while the property (and you!) are still fresh in their mind.

Script:

“Hey [Name], it was great meeting you at the open house today! Let me know if you have any questions about the property or if there’s anything else I can help you find.”

Pro Tip: Mention one detail they shared or compliment them on something. It shows you were paying attention.

For a New Lead

First impressions count. The goal here is to be clear and helpful, so keep it short and warm.

Script:

“Hi [Name]! This is [Your Name], a local realtor. I saw you reached out about [topic/property]. Want to hop on a quick call this week to see what you’re looking for?”

Pro Tip: End with a question, it boosts replies and keeps the convo going.

During a Transaction

Your clients are probably a little anxious. Use texts to reassure and guide them.

Script:

“Quick update: I touched base with the lender today, everything’s on track. I’ll keep you posted, but text me if you have questions in the meantime!”

Pro Tip: Set expectations. Let them know when they’ll hear from you next so they’re not left wondering.

After Closing

You want to wrap things up in a way that feels thoughtful and leaves the door open.

Script:

“Congrats again, [Name]! I loved working with you. If anything comes up post-move (repairs, finding a local service, etc.) I’m just a text away!”

Pro Tip: Set a reminder to check in 30 days later. Ask how they’re settling in. It’s an easy way to keep the relationship going.

Referral Request

Timing and tone matter. Do this when they’re clearly happy (after a win or a great review).

Script:

“Hey [Name]! I’ve been so grateful for your support, if you know anyone looking to buy or sell this year, I’d love the chance to help them too. No pressure at all, just wanted to put it out there!”

Pro Tip: Make it about their people. “If someone you care about needs help, I’ve got them.”

Seasonal Check-In

This is your chance to show up with value and stay top of mind. It should feel like a friend checking in, not a marketing campaign.

Script:

“Happy Spring, [Name]! Just sent out my latest home maintenance checklist, want me to text you the link?”

Pro Tip: Pair it with a quick personal line (“How’s the pup adjusting to the backyard?”). That’s what keeps it warm.

How to Make Your Texts Feel More Personal

Here’s the magic: text like you’d talk. Ditch the stiff intros and overly polished language. 

Instead:

• Use their name
• Reference something specific (like the street they loved or their kid’s school)
• Keep it short, friendly, and real

This is a relationship business. The more “you” your messages feel, the more trust they’ll build.

Tools to Help You Automate Your Text Marketing

You don’t have to manually send every message (who has time for that?). Use tools that help you keep it personal while saving time.

Some faves:

• Textedly – Easy for one-off or scheduled mass texts
• SimpleTexting – User-friendly tool for bulk texts, automations, and quick replies
• Follow Up Boss – CRM with built-in text automation
• Community – Great for building text-based groups
• Zapier – Connects your form fills or lead magnets to auto-trigger texts

Set up templates, use merge fields for names, and always leave space for a quick personal touch.

Text Marketing Mistakes to Avoid

Let’s not be that agent. Avoid these common missteps:

• Sending without consent. Always get opt-in before texting.
• Over-texting. Don’t blow up their phone. Keep it strategic.
• Being vague. Always have a purpose for your message.
• Sounding robotic. If it wouldn’t come out of your mouth, don’t send it.

Pro Tip: Save your go-to messages in your notes app, but personalize each one before sending. Quick, easy, and it keeps the connection real.

The Gist

Real estate text marketing isn’t about spamming people with listings. It’s about being timely, intentional, and relationship-focused. A thoughtful text can create a connection, build trust, and keep you top of mind.

Pick 2–3 of these scripts to start with. Add your voice. Make it part of your weekly rhythm. And watch how those little check-ins lead to big results.

FAQ: Real Estate Text Marketing

→ What’s the best time to send real estate text messages?

Mid-morning or early evening tends to get the best open rates. Avoid weekends and super early/late hours.

→ How often should I text my clients?

Keep it relevant. A few times during a transaction, a check-in every quarter post-close, and only when there’s value to share.

→ Can I use automation for real estate text marketing?

Yes, but only if it feels personal. Use automations to trigger messages, but always review them so they feel like you.