Real Estate Marketing Materials That Actually Get You Clients: A Guide for Realtor Moms
1/26/2025
As a busy real estate mom, you don’t need more marketing—you need marketing that works. The right real estate marketing materials help you attract leads, build trust, and stay top-of-mind without adding more to your already full plate.
So let’s get straight to it—here are the real estate marketing materials you actually need:
Print Real Estate Marketing Materials
While there are a ton of ways to market your real estate business online, ultimately, we are still a face-to-face business. And print materials build credibility and leave a lasting impression.
Here’s what you need to have in your print real estate marketing materials:
1. Business Cards
Business cards are one of the most classic real estate marketing materials. Make sure yours includes:
- A polished, high-quality design
- Your branding (logos, colors, fonts) for instant recognition
- A professional headshot (so they remember YOU)
- A QR code linking to your website, social media, or latest listings (because, let’s be real—no one types in URLs anymore)
2. Direct Mail Marketing Materials
Direct mail in 2025? Yes! It’s underrated, but still effective—especially when done right. Things like “Just Listed” or “Just Sold” postcards are especially effective in farming specific neighborhoods and establishing yourself as the go-to local real estate expert.
3. Brochures
Your listing presentation isn’t just a slideshow—it’s your chance to show sellers why you’re the agent they can trust. A polished, on-brand presentation lays out your marketing strategy, pricing approach, and client success stories. Beyond being great real estate marketing materials, a good brochure helps you close deals faster.
Pro Tip: Instead of paying a designer to design something for you once, ask to have templates created. Programs like Canva are super easy to use, and it’s nice to be able to customize your real estate marketing materials when you need.
4. Customized Realtor Promo Products
Beyond business cards, branded realtor promo products can be a subtle yet powerful way to keep your name in front of potential clients long after your first interaction. The key is to choose items that are both useful and memorable.
I like to think about items your clients will actually use, like high-quality pens, branded notepads, reusable tote bags, or even a stylish coffee mug or koozie with your logo. Seasonal items can also make a big impact—consider branded umbrellas for rainy months or insulated water bottles for the summer.
Giving out practical, well-designed promo products at open houses, networking events, will ultimately keep you top-of-mind when they—or someone they know—needs a realtor.
Digital Real Estate Marketing Materials
Now that we’ve talked about the OG real estate marketing materials, let’s talk about social media and other online marketing collateral you’ll want in your toolkit.
1. Social Media Post Templates
Your Instagram and Facebook shouldn’t look like a random mix of posts. Brand consistency = brand trust. 👏
Whether you’re using Canva or other pre-made templates, having a consistent color scheme, font, and logo across platforms builds brand authority and keeps you top-of-mind.
2. Client Testimonial Graphics
Social proof sells more homes than any ad ever could! People trust other people’s experiences way more than they trust ads. Turn your best reviews into branded graphics and share them everywhere—your website, social media, and emails.
3. Market Update Graphics
Most buyers and sellers have NO idea what’s happening in the market. That’s where you come in with these real estate marketing materials.
A well-designed market update graphic turns complex data into an easy-to-read visual that:
- Establishes you as the go-to local expert
- Keeps your audience engaged and informed
- Builds trust over time (so when they need an agent, they call YOU)
Pro Tip: Make sure your graphics are mobile-friendly—most people are scrolling on their phones!
4. Head Shots & Lifestyle Branding Photography
You can use brand photos on printed real estate marketing materials, but they really come in handy online too. Because let’s be real—people don’t connect with logos, they connect with YOU. The more you show up in your marketing, the more potential clients will feel like they know you before they even meet you.
Pro Tip: Instead of just using your headshot, mix in lifestyle shots—like grabbing coffee, touring a home, or hanging out with your family around your neighborhood.
5. Email Newsletters
This is one of my favorite real estate marketing materials! Your email newsletter is one of the easiest ways to stay connected with leads and past clients—without constantly chasing new business.
Basically, your email list is gold. Here’s why:
- You OWN it (unlike social media, where algorithms change constantly)
- It keeps you in front of past clients and potential leads—without feeling pushy
- You can share valuable content like market updates, home-buying tips, or behind-the-scenes stories
A well-branded, value-packed email keeps you top-of-mind, so when someone is ready to buy or sell, you’re the first agent they think of.
The Gist
At the end of the day, real estate marketing materials aren’t just about looking professional—they’re about building a brand that clients trust and remember.
Anyone can hand out business cards or post a market update, but the agents who consistently show up with clear, cohesive branding are the ones who stand out (and get hired!).
From print materials to social media templates, when your marketing is branded, intentional, and automated, it works for you—even when you’re off the clock.
FAQs About Real Estate Marketing Materials
→ What real estate marketing materials do I actually need?
You don’t need all the things—you just need the right things. A mix of print materials (business cards, listing presentations) and digital content (social media templates, branding photography), will help you attract and nurture clients.
→ How can I create marketing materials without spending hours on them?
Templates are your best friend! Use Canva for social media graphics, set up automated emails, and invest in a few core branding templates (like a listing presentation) that you can reuse again and again.
→ How do I make my marketing stand out in a crowded market?
The secret? Your brand. Consistency in your messaging, colors, fonts, and branding photos makes you instantly recognizable. And remember—people don’t just choose an agent, they choose a person. The more you show up as YOU, the more trust you build with potential clients.
Need Help Building Your Brand as a Mom in Real Estate?
When you’re scrambling to post on social media, trying to design flyers from scratch, or wondering if your marketing is even working—don’t you wish you had a go-to plan (and a community that gets it)? That’s exactly what happens when you surround yourself with other realtor moms who are building brands, not just businesses.
That’s why I created MOMward Real Estate Mastery! We’re a community of 300+ realtor moms who support each other, share what’s working, and simplify the business side of real estate—so you can spend less time stressing and more time growing. 👉 Click here to learn more!
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