It’s time to retire your paper business cards! (You know, the ones that get lost, crumpled in purses, or left in the glove compartment of your SUV). As a busy mom in real estate, you need tools that help you work smarter, not harder. A digital business card for realtors is a game-changer—it makes it easier to share your contact information, connect with clients instantly, and stay organized without the hassle of traditional business cards. 

In this guide, I’ll walk you through the best ways to set up and use a digital business card to save time and grow your real estate business.

6 Tips to Creating and Using a Digital Business Card for Realtors

1. Choose the Best Platform to Host & Build Your Card

First, you’ll need a platform to host your digital business card. Whichever platform you choose, you’ll want to make sure QR code sharing is included as well as CRM integration and customizable branding.

Here are a few websites you may consider to host build your digital business card on:

• HiHello: User-friendly, customizable, and offers CRM integration & QR code sharing.
• Popl: Great for networking, with NFC tap-to-share technology and CRM syncing.
• Linq: Modern, easy to use, and offers multiple card versions for different client types.
• Beaconstac: Advanced tracking and analytics to measure engagement and conversions.

Pro Tip: Choose a platform that lets you save different versions of your card (one for buyers, one for sellers, one for referrals, etc.). This saves so much time when switching between clients!

2. Prioritize ‘Need-to-Know’ Info 

Your business depends on making connections—and making them fast. One of my biggest tips for having a digital business card for realtors is to keep it focused on what helps clients connect with you quickly—and use it to move them toward working with you. 

Whatever you do, don’t treat this like a flyer overpacked with info—sometimes, less is more!!

Here are a few must-haves to include on a a digital business card for realtors:

• Your name & title
• Phone & email 
• Website & social links 
• Lead capture form
• Calendar booking link 

3. Share it Far & Wide

Digital business cards for relators are only useful if people actually see it. So focus on making sure it’s accessible wherever potential clients interact with you.

Here’s how to put your digital business card to work:

• QR codes on marketing materials: Add one to your open house signs, listing flyers, and even your car decal if you’ve got one.
  
• Email signature: Every email you send is an opportunity for clients to connect with you (or forward to someone else as a referral!).
  
• Social media bios: Instagram, Facebook, and LinkedIn should all have your digital business card link.
  
• Text or DMs: When someone asks for your info, send your digital card instead of typing everything out. It looks way more polished and keeps everything in one place.

4. Automate Follow-Ups With Your Digital Business Card 

How many times have you met someone, had a great conversation, and then…oops! Completely forgot to follow up?! 

It happens to even the best agents, but in real estate, delayed follow-ups can result in deals lost. That’s why you may want to consider automating follow-ups with a digital business card for realtors.

Here’s how to put follow-ups on autopilot:

1. Use a CRM that integrates with your digital business card so that every new contact is automatically saved.
   
2. Set up an auto-reply message for new leads. As soon as someone saves your digital card, send a quick follow-up to keep the conversation going like “Hey [Name]! Great connecting today! Here’s my digital business card—let’s set up a time to chat.”
   
3. Schedule follow-up emails or texts (even a quick message 24-48 hours after meeting a lead keeps you top of mind and increases your chances of converting them into a client).
   
4. Create a pre-saved text response (and even take time to set it up as a shortcut in your phone). That way, when someone asks for your contact info, you can send your digital business card for realtors in two taps.

Pro Tip: Take it a step further by tagging new contacts in your CRM based on how you met them (i.e., open house, social media, referral). This way, your follow-ups won’t have to feel generic.

5. Use a Digital Business Card for Realtors to Qualify Leads Faster

Not every person who scans your digital business card is ready to buy or sell right now. Instead of spending time chasing lukewarm leads, use your digital business card to qualify them upfront. 

How? So glad you asked…

• Link it to a short intake form and ask: “Are you looking to buy/sell in the next 3 months?” 
• Include a calendar booking link (that way if someone schedules a call, you know they’re motivated).

Pro Tip: If a lead isn’t ready now, add them to an email nurture sequence. They may not be buying today, but you’ll be the first agent they call when they are. Real estate is a long game.

6. Track Your Digital Business Card Performance (So You Know What’s Working)

Unlike paper business cards, a digital business card for realtors gives you real data—so you’re not just handing out your info and hoping for the best. You can actually see what’s working and what’s not, then adjust your strategy to get more leads.

Here’s what effective tracking looks like:

• If your click-through rates are low → tweak your call-to-action
• If most of your leads are coming from the same place → double down on what’s working
• If a majority of your leads aren’t responding → adjust your timing or messaging.

You need to take action from the data you track (or else it’s just a waste of your precious time).

The Gist

Using a digital business card for realtors isn’t just a convenience—they’re a must-have tool for realtors in the 21st century. With the right platform, you can make it easy for clients to reach you, eliminate the back-and-forth of scheduling, and even automate follow-ups so no lead slips through the cracks.

At the end of the day,  real estate is a relationship business, and digital business cards help you build and maintain relationships. All without adding extra work to your already full plate.

FAQ: Tips for using a digital business card for realtors

→ Do digital business cards really work for realtors?

Yes! Most buyers and sellers are ready to ditch the old ways of doing things. At the end of the day, digital business cards make it easier for potential clients to save your contact info, book a call, and stay connected (without losing your details like they might with a paper card).

→ How do I get people to actually use my digital business card?

Put it everywhere and make it part of your process! Add your QR code to open house signs, listing flyers, and your email signature. Include the link in social media bios, and when someone asks for your info, send your card instead of typing out your details. The easier you make it to access, the more people will use it.