Christmas real estate marketing works best when it’s focused on staying visible, building brand recognition, and showing up for your people during one of the most relationship-driven times of the year.

But let’s be real, the holidays are chaos. Between last-minute gift swaps and figuring out which kid’s class party you forgot to RSVP to, most people aren’t exactly in home-buying mode. So the goal? Keep your marketing light, thoughtful, and easy to engage with. Here are 12 ways to do just that (and maybe even have a little fun with it too).

Top 12 Christmas Real Estate Marketing Ideas

1. Sponsor a Local Holiday Event

Holiday markets, tree lightings, and school fairs are packed with your community. A lot of those folks are your future clients (even if they don’t know it yet). 

Sponsoring a booth, signage, or activity helps you get in front of them in a genuine, low-pressure way. This is your moment to be the friendly face behind the brand.

Pro Tip: Offer a branded giveaway at your booth (like hot cocoa kits or ornaments) with a QR code that links to your holiday email opt-in or buyer guide.

2. Host a Holiday Photo Pop-Up

Set up a festive photo booth in your office, a coffee shop, or even a neighborhood park and invite families to swing by for free holiday portraits. 

Partner with a local photographer, add some twinkle lights, and boom—instant community connection. It’s a great way to meet new faces, show up as a local resource, and collect email addresses in a way that feels natural.

Pro Tip: Follow up with a festive email that includes their photo, a thank you, and a friendly home checklist. (People will remember that level of follow-through.)

3. Create a “12 Days of Christmas” Social Series

Keep your audience engaged with a fun 12-day series on Instagram and Facebook. You could highlight your favorite local spots, share seasonal homeowner tips, or run mini giveaways. 

This keeps you visible during a busy season without being too sales-focused, and it shows off your personality in the process.

Pro Tip: Batch your posts and pre-schedule them in Canva so you’re not glued to your phone when you should be drinking eggnog.

4. Send a Holiday-Themed Email Campaign 

​​Email is still the MVP. While social is fighting for attention, your inbox is where real conversations happen. 

Create a December email series with genuinely helpful tips like winter maintenance checklists, cozy holiday hosting ideas, or local event roundups. Keep it personal, pretty, and packed with value, with a soft CTA like booking a planning call for the new year. (Bonus: it’s a great excuse to show off your favorite local spots or that hot cocoa recipe your kids swear by.)

Pro Tip: Segment your list by buyers, sellers, and past clients so each group gets content that makes sense for them.

5. Partner with a Local Small Business 

Team up with a local bakery, coffee shop, boutique, or florist for a festive collab. You can feature each other on socials, create a shared giveaway, or offer exclusive discounts for each other’s clients. 

It’s a feel-good way to support your neighborhood and keep your name in front of potential buyers and sellers who already love that business. (Win-win.)

Pro Tip: Create a co-branded giveaway or VIP discount card. People love local perks this time of year.

6. Share Your Favorite Holiday Decor Trends 

People are nosey (in the best way). Show them how you’re decorating or staging listings for the season. Think: cozy textures, a pop of plaid, or swaps to elevate a space for the holidays.

It’s an easy way to show your style and remind your audience you know how to make a house feel like home.

Pro Tip: Film a quick video showing a before-and-after holiday staging transformation. It’s a great way to grab attention, showcase your brand style, and stop the scroll.

7. Run a Festive Giveaway 

This one’s always a hit. Host a giveaway that spreads some cheer to your whole community. Think cozy night-in bundles, local gift cards, or tickets to a holiday event.

You can promote it on social media, in your emails, or even at a local pop-up to boost visibility and engagement. And yes, you can totally re-gift that candle you got from your gift stash. (Kidding… sort of.)

Pro Tip: Make it interactive by asking people to tag you in a holiday memory or share the giveaway post to enter. Bonus: this gets you in front of their friends, too.

8. Mail a Holiday Card With a Market Update 

Yes, snail mail still works, especially when it’s personalized. Send a festive card that feels both thoughtful and relevant. Include a handwritten note plus a quick local market stat or a highlight from the year to keep it personal and professional.

Pro Tip: Customize each card with something specific, like a neighborhood stat, a shared memory, or how you originally met, so it doesn’t feel like a generic mailer.

9. Create a Holiday-Themed Lead Magnet 

Give your audience something useful this season. A festive freebie like a “Holiday Home Maintenance Checklist” or “Winter Open House Prep Guide” can help you grow your email list while positioning you as the go-to expert. It also gives you a reason to keep showing up in their inbox.

Pro Tip: Add a festive thank-you page with a call to book a free planning call in January so you’re already building momentum for Q1. 

10. Host a Donation Drive 

Team up with a local charity and run a holiday donation drive that supports families in your area. It could be toys for kids or coats for shelters. It’s a great way to create visibility while giving back. Use your office, a local business, or even an open house as the drop-off point, and promote it across email, social, and community groups.

Pro Tip: Offer a small treat (like hot cocoa or cookies) to everyone who drops something off. It encourages foot traffic and conversation.

11. Share Your Year-in-Review 

Wrap up the year with a little celebration post because you’ve probably done way more than you realize. Share your highlights: homes sold, families served, milestones hit, and moments that made you proud. It’s a great way to remind people of the work you’ve done and the heart you bring to it.

Pro Tip: Add a thank-you section and tag clients, partners, or team members who were part of the journey. It boosts engagement and gives people a reason to cheer you on in the comments.

12. Send a Thoughtful Holiday Gift

Drop off (or mail!) small, meaningful gifts to past clients and warm leads. It doesn’t have to be fancy, a handwritten card or coffee voucher can work wonders in keeping you top of mind and deepening the relationship.

Pro Tip: Tailor it to what you know about them. Their favorite bakery, a cute local Christmas ornament, or a nod to their home journey. It shows you remember the details, not just the deal.

The Gist

The best Christmas real estate marketing doesn’t try too hard. It shows up with value, heart, and a sprinkle of festive charm. Whether you’re hosting events or running social campaigns, the goal is to build relationships and stay top-of-mind. 

Pick a few ideas that match your vibe (and your energy level), and keep it consistent. When you show up with intention now, you’re planting seeds for the new year.

FAQ: Christmas Real Estate Marketing

→ What to send real estate clients for Christmas? 

Thoughtful gifts like handwritten cards, locally sourced treats, or personalized ornaments are great ways to show appreciation. Even a small gesture can go a long way when it’s intentional.

→ What should real estate agents post during the holidays?

Mix personal and professional content. Think festive decor ideas, year-in-review wins, market insights, client giveaways, and behind-the-scenes moments. The goal is to stay top of mind while keeping it fun and helpful.

→ When should I start my Christmas real estate marketing?

Start planning in early November and launch your campaigns by the end of the month. This gives you time to build momentum before the holiday rush peaks.